Count the Bodies
The cigarette series told the story of how — the trade war, the buried science, the doubt machine — and skated over how many. This is the reckoning it owed: roughly 8 million dead a year, 1.3 million of them people who never chose to smoke, half of all lifetime smokers, ten years off each life, a hundred million last century and a projected billion this one. And the harder question underneath the arithmetic: why the largest preventable death toll in human history is the one we are least able to feel.